August 16, 2012 – FOR IMMEDIATE RELEASE
Mars Attacks Licensed for Steve Jackson Games' Munchkin Apocalypse
The Topps Company and Steve Jackson Games announce Munchkin Apocalypse: Mars Attacks, bringing the pulpy sci-fi action of the classic card set into their newest Munchkin core game.
Created by Topps in 1962, MARS ATTACKS is in the midst of a contemporary revival. In addition to celebrating the brand's 50th anniversary, Topps is reintroducing the property through an all-new comic book series from IDW that serves as the launching point of a new MARS ATTACKS universe.
"We've always been huge fans of MARS ATTACKS and it's been a thrill to see it return in such a big way," said Andrew Hackard, Munchkin Brand Manager for Steve Jackson Games. "The brand's outrageous sci-fi action and off-beat, dark humor will play very well within the World of Munchkin and we can't wait to show fans what we've got in store!"
Adds Steve Jackson, "We are going to be completely faithful to the original MARS ATTACKS concepts. We are going to blow things up without reason or mercy or even very good aim. We will continue until the squashy Earthmen force us back to make a last stand on our dying desert home. It's them or us."
Munchkin Apocalypse drops players into the end of the world and challenges them to acquire loot and level up. Its humorous text and cartoon art make it only the latest hit game in the best-selling Munchkin line.
"While it originated as a trading card series, this will be the first time MARS ATTACKS will be seen as a card game," said Adam Levine, Topps' Licensing Manager, "and we can't think of a more perfect world than The World of Munchkin for our Martians to invade."
Munchkin Apocalypse: Mars Attacks will be a 15-card booster for Munchkin Apocalypse, using art from the original 1962 trading cards. It will be in stores in Summer 2013.
About Steve Jackson Games
Steve Jackson Games, based in Austin, Texas, has been publishing games, game books, and magazines since 1980. Its best-selling game is Munchkin, with well over 2 million copies of the games and supplements in print worldwide. Other top sellers are GURPS (the Generic Universal RolePlaying System), Zombie Dice, and Illuminati. Past hits have included Car Wars and Toon. Steve's very first game, Ogre, recently drew almost a million dollars' worth of Kickstarter support for a super-deluxe edition to be released next year.
The company news page, the Daily Illuminator, is the oldest continuously-running blog on the Internet.
For more about Steve Jackson Games, visit us at www.sjgames.com.
About The Topps Company
Founded in 1938, The Topps Company is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include Major League Baseball, National Football League, English Premiere League, Bundesliga, Indian Premiere League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The Company's top confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop", "Bazooka" bubble gum, "Sharkies" and "Juicy Drop Pop" products.
For more information on Mars Attacks, follow on Facebook, www.facebook.com/MarsAttacks, or on Twitter @realmarsattacks.
Press Contact:
Monica Valentinelli, Marketing Director
monicav@sjgames.com
